We’re redefining
how users interact
with their finances
About Cali
At Cali, we’re redefining how users interact with their finances, making the experience not only simpler but delightful. Born in Brazil and driven by a passion for fintech, we are committed to helping businesses and individuals alike navigate the financial landscape with confidence and ease.
Our promise? No miracles, just results. We strive to provide cutting-edge technology and seamless user experiences that our clients can trust. From enhancing financial experiences to building transparent relationships, we believe finance should be straightforward, secure, and, above all, empowering.
We exist to make finance delightful. Whether you’re a business seeking efficiency or an individual driving financial decisions, we’re here to make the journey smoother, smarter, and more enjoyable.
Why choose Cali
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Seamless Experience
We focus on simplicity and functionality, ensuring that every transaction and interaction is friction-free.
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Innovative Solutions
Leveraging the latest technologies, we continuously enhance our services to offer you the best financial tools.
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Transparency and Trust
We’re here for the long run, with fairness and integrity at the core of everything we do.
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Client-first mindset
You come first. Every feature, every service, is designed with your growth and satisfaction in mind.
Our Values
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We Don’t Joke Around
In the world of finance, trust is everything. That's why at Cali, integrity and security are our top priorities. We understand the importance of safeguarding your money and data. Our advanced cybersecurity measures, robust data protection protocols, and anti-fraud systems ensure that your financial information stays secure at all times. Our goal is to give you peace of mind, so you can focus on what matters most without worry.
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Clients Come First
Everything we do is centered around making your experience easier and more secure. We prioritize your needs by offering clear, intuitive solutions that put you in control of your finances. With a focus on transparency and safety, we aim to build lasting relationships based on trust and support.
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Make It Impeccable
At Cali, we believe quality isn’t optional—it’s essential. From our cutting-
edge technology to our personalized customer service, every detail
matters. We’re committed to delivering a seamless, reliable experience
that exceeds expectations, ensuring you can always count on us to get it
right. -
Be Better Every Day
At Cali, we’re always looking to improve. We listen to feedback and keep an eye on the latest trends, so we can continue offering smart, efficient financial solutions. By staying ahead of the curve, we aim to meet your needs today while preparing for the future.
Our Team
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Eleonora Christofidou
CEO and FounderEleonora is a visionary fintech leader with deep expertise in business strategy and innovation. She founded Cali with the mission of reshaping how businesses and individuals experience financial management—prioritizing seamless, secure, and transparent solutions. Driven by a commitment to excellence, Eleonora ensures Cali delivers on its promise of empowering clients to thrive in their financial journeys.
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Vagia Ioannou
Chief Financial Officer (CFO)Vagia combines financial expertise with a strategic mindset to oversee Cali’s operations and growth. With a passion for precision and integrity, she drives financial efficiency and sustainability while upholding Cali’s values of transparency and trust. Her leadership ensures clients’ funds are managed with care and confidence, empowering businesses to succeed.
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Geison Santos
Chief Technology Officer (CTO)Responsible for driving technological innovation and integrating advanced solutions into the company’s offerings, he has extensive experience in high-performance software development, IT management, and the financial sector. He leads the technical team in creating a secure, fast, and intuitive platform that enhances the financial experience for clients. His expertise spans full-stack development, cloud infrastructure, cybersecurity, performance optimization, and risk mitigation.
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Ayse Moudourou
Chief Strategy Officer (CSO)Ayse brings over a decade of expertise in financial strategy and innovation. She is responsible for shaping Cali’s strategic vision, aligning forward-thinking initiatives with market trends. Passionate about fostering growth and efficiency, Ayse plays a critical role in unlocking new opportunities, ensuring Cali delivers unparalleled value to clients and stakeholders alike.
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Start your
Cali journey today